Emerging Moats Research

Emerging Moats Research

Sprouts Farmers Market: Coming Back to Earth (Ticker: SFM)

Plus: my upcoming schedule, portfolio update, and the best ways to access Emerging Moats Research

Brett Schafer
Nov 21, 2025
∙ Paid

Today, below the paywall, I wrote my updated thoughts on Sprouts Farmers Market (SFM). Shares are in a 54% drawdown this year, with a 20% flush after Q3 earnings earlier this month.

Here is the upcoming schedule for Emerging Moats Research:

You can find my first full length research report on Gambling.com Group here.


***Reminder: nothing is changing about the Chit Chat Stocks Podcast. We will still be discussing varying investing topics in our semiweekly formats, all for free.***


Some readers have voiced their opinions on the cost of Emerging Moats Research. I wish we could provide a paid research service for every reader and/or listener of Chit Chat Stocks, but to build a business, we have to make a tradeoff in what type of audience we are going after, and our belief is that the higher end of wealthier individuals and professional teams is the best way to build an equity research service. This is why Emerging Moats is priced the way it is.

Pricing on the newsletter is made to incentivize signing up for the annual tier, since we want people/organizations committed to the long-term and not consistently churning off.

However, after talking to some readers, I understand the need to get a taste of the newsletter before making the leap as a paying member, especially given the fact we launched with only one report behind the paywall.

Here are four ways to get a feel for what it will be like as an Emerging Moats subscriber before signing-up for an annual subscription:

  1. Peruse the archive of free stock research reports.

  2. Try out the service with a 7-day free trial.

  3. Dip your toe in the water with a monthly subscription.

  4. Contact me directly with a specific paywalled report you’d like to read, and I will send you a copy of the report (can only do this once). Substack DMs work best for this.

If you haven’t already, check out more details of Emerging Moats Research and consider signing up today:

Ok, without further ado, Sprouts Farmers Market.

Slowing comp sales growth

Sprouts Farmers Market is an old flame. I originally found the stock through a screener back in 2019, when shares were around $15 - $20. My initial purchase price was just above $20.

Since then, it has ten-bagged to $170 before falling back to a price of $80 as of this writing. But is it cheap today? Or has something fundamentally changed about this business?

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